TRAFFIC EFFICIENCY & MOBILITY
SUPPLY AND DEMAND
Clic.cat: The new digitalized transport on demand brand in Catalonia
TRANSPORTS ELÈCTRICS INTERURBANS S.A. was founded on 13 March 1920 in the town of Banyoles – it provides the fleet for the Clic.cat service in Girona, © Department of Territory and Sustainability
Since 1991, the Generalitat de Catalunya has implemented on-demand transport services with the collaboration of local entities. Today 235 on-demand transport lines serve more than 736 towns in Catalonia. As of 2020, the Government of the Autonomous Region has further stepped up its game by creating the new service called ‘Clic.cat’, as Cristina Pou Fonollà explains
Transport on demand is an agile and efficient way to ensure access to public transport services in rural settlements and low-density urban areas. It provides citizens with an easy and sustainable transport option to meet their mobility needs and allow them to access health, social and service hubs.
Catalonia as a POLIS Member
Transport lines on demand in Catalonia, © Department of Territory and Sustainability
Furthermore, transport on demand is a service stemming from requests made by citizens: this means that it is closely tied to user needs, rather than being a simple top-down operation. For all these reasons, it is easy to see how the Government of Catalonia – also known as Generalitat de Catalunya, has decided to invest on a similar service for its citizens and visitors.
Digitalise to revitalise
The Generalitat de Catalunya has implemented on-demand transport services with the collaboration of local entities over the past 30 years: 235 on-demand transport lines serve more than 736 towns in Catalonia. In the past, reservations were made by phone, but as of 2020, the Government of the Autonomous Region – and more specifically, the Department of Territory and Sustainability – has upped up its game by creating a new digitalized service called Clic.cat.
Clic.cat responds to the demand-based transport model that was already in place, but it digitalises it, thus facilitating and speeding up the process of booking transport services for all citizens. The digitalisation process is pretty straightforward: in collaboration with private operators, the Government has developed different apps in function of the territory covered. The different apps – for iOS and Android – have the main goal to co